In the ongoing battle between Swiggy and Zomato for dominance in India’s food delivery market, Zomato has recently pulled ahead. As of 2024, Zomato holds a 57% market share compared to Swiggy’s 43%. Zomato’s growth outpaced Swiggy, with a 31% year-on-year increase in Gross Order Value (GOV) versus Swiggy’s 26%. Zomato’s superior performance in the quick commerce segment and effective cost management strategies have been key factors driving this lead.
Swiggy vs. Zomato: Key Factors Behind the Market Shift
1. Revenue and Growth
Zomato has seen faster revenue growth, with a 35% year-on-year increase in FY24 compared to Swiggy’s 24%. This difference is largely attributed to Zomato’s strong performance in quick commerce and more aggressive expansion strategies.
2. Market Share
As of 2024, Zomato controls 57% of the market, while Swiggy holds 43%. Zomato’s ability to consistently grow its market share has been a significant advantage.
3. Quick Commerce Segment
Zomato’s quick commerce segment, which includes Blinkit, has outperformed Swiggy’s Instamart. This segment’s growth has been a critical driver of Zomato’s overall success, helping it to expand margins and improve investor confidence.
FAQ
- Who currently holds the larger market share, Swiggy or Zomato? Zomato currently holds a larger market share with 57%, compared to Swiggy’s 43%.
- Which company is growing faster? Zomato is growing faster, with a 35% year-on-year revenue increase in FY24, compared to Swiggy’s 24%.
- What is driving Zomato’s lead over Swiggy? Zomato’s lead is driven by its strong performance in the quick commerce segment and better revenue growth.
- How has Swiggy performed in comparison to Zomato? Swiggy has lagged behind in market share and growth, particularly in the quick commerce segment.
- What is the future outlook for Swiggy and Zomato? Zomato currently has a stronger growth trajectory, but Swiggy’s planned IPO could reshape the competitive landscape.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always conduct your own research before making investment decisions.